I’ve been running some virtual Business Writing coaching this week, helping a client to make their sales proposals and marketing emails stand out from the crowd. It constantly amazes me how businesses submit sales proposals with a title that says “Business proposal for…” followed by the prospect client’s name. It’s not exactly attention grabbing. It’s a bit like giving a book a title that just says ‘book’.

The title is a great opportunity to sell value and influence your client in your favour. Far better to make the title a benefit statement. Tell your client what value you can add, in tangible and personal terms. The more you articulate the specific objectives you can help them achieve, the better.

“A Word to the Wise - Communication Tips from Lionheart Consulting”